Interview: Analytics Tool Getting a Refresh with Crazzy Egg 2.0

A few weeks back I talked about Crazy Egg’s Confetti as a great analytics tool for data visualization and thought it worth some follow up.  Amee over at Crazy Egg came through with the inside scope on Crazy Egg 2.0 as well as some insights on data visualization.  To the left is the new drop down menu – some nice new options.

PMT – How have you seen the need for data visualization change/evolve in recent years?

CE - Because of the vast amount of data out there, it can be hard for companies to comprehend the data. Visualizations that provide an insight about users and more importantly actionable data, make it easier for companies to understand their data.

Similar to what some analytics companies are doing now, I think over the next few years companies are going to concentrate and create more useful visuals and not just pretty ones.

PMT – How do data visualization tools fit with typical analytics platforms like Omniture?  What’s the best way to create synergy between the two?

CE – Well, they help you understand the data in a different way. Some people are visual while others prefer crunching numbers. I think analytics companies are going to have to meet the needs of both type of users.

PMT – What’s new with the upcoming Confetti release?

CE – The best way to create a synergy is through deep integration. This way the user experience is seamless.

Crazy Egg 2.0:

• Completely rewritten from the ground up

• Improved stability, performance, and reliability throughout the whole system

• Reports are always available

• Reports load much quicker

• Improved tracking reliability

• Improved tracking accuracy

• Added many more dimensions of data to Confetti and Overlay, including custom user variables

• Higher-resolution heatmaps

• New snapshot creation UI

• Ability to fine-tune URL matching URLs for snapshots

• Ability to edit running tests

• Improved screenshots (better font rendering)

• Improved error handling and messaging

• Better tools for our users to diagnose potential installation/configuration issues

Coming soon…

• Regular expressions for URL matching rules

• Ability to handle template tracking

• Ability to track login-protected pages

• Export to CSV

• Downloadable Heatmaps

• IP Address blocking (existing 1.0 feature)

• Ability to track custom elements

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